Electronic Shelf Label(ESL,EPL)(Electronic Price Label)(Electronic Price Tag,Electronic Shelf Tag) systems in China.
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1 What is ESL?                                  

   ESL(electronic shelf label) products essentially are high-tech alternatives to the adhesive paper labels used by supermarkets and other mass retail stores, where they display price and certain other information on LCD modules. The Elabel's PriceChannel(TM) wireless ESL solution shares the same computer DataBase with the store's POS system. So when purchases are scanned at checkout, the price always matches the price in the aisle.

  
 
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1  Main Technical Advantages  

  1 PriceChannel provides the basis for secure & reliable RF communications.
  1 New technology will mean more dynamic pricing
  1 Improved technology in electronic pricing has cut costs
  1 Micro-power consumption and replaceable mercury-free battery. Label battery life=3~5 years.
  1 Fast deployment time and ease of training
 

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1 ROI

 
1 Enhanced Customer Satisfaction
   
1 Price Integrity!
1 Price at Shelf = Price at Checkout
1 Display of clear and easy to read labels
1 Avert mislabeled or missing labeled products
1 Accurate pricing means fewer price disputes
1 Reduce in check-out time caused by price checks
 
1 Improved Corporate Image
   
1 Customer confidence in price integrity
1 Projection of technology-savvy image
1 Better ensure store pricing compliance with company standard
1 Optimize promotional visibility by ensuring all products have the right price at the right time and place
 
1 Improved Price Management
   
1 Price at cashier is same as price at shelf
1 Allows company to practice dynamic pricing
    Eg: Promotional price during Happy Hour
1 Different pricing at different time of day
1 Pricing is updated speedily and seamlessly
    Eg:Pricing can be updated quickly in response to a competitor
 
1 Reduced Costs
   
1 Eliminate paper label costs
1 Significant labour cost savings due to
    ¨CReduction in time spent on price checks
    ¨CReduction in time spent labeling shelves
    ¨CReduction in price audit efforts
1 Reduction in fines/penalties associated with price discrepancies between shelf and cashier
1 Pricing is updated speedily and seamlessly
    Eg: Pricing can be updated quickly in response to a competitor
   
   

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