Electronic Shelf Label(ESL,EPL)(Electronic Price Label)(Electronic Price Tag,Electronic Shelf Tag) systems in
China.
What
is ESL?
ESL(electronic shelf label) products essentially are high-tech
alternatives to the adhesive paper labels used by supermarkets and other
mass retail stores, where they display price and certain other
information on LCD modules. The Elabel's PriceChannel(TM) wireless ESL
solution shares the same computer DataBase with the store's POS system. So
when purchases are scanned at checkout, the price always matches the price
in the aisle.
Main Technical Advantages
PriceChannel provides the basis for secure & reliable RF
communications.
New technology will mean more dynamic pricing
Improved technology in electronic pricing has cut costs
Micro-power consumption and replaceable mercury-free battery. Label
battery life=3~5 years.
Fast deployment time and ease of training
ROI
Enhanced Customer Satisfaction
Price Integrity!
Price at Shelf = Price at Checkout
Display of clear and easy to read labels
Avert mislabeled or missing labeled products
Accurate pricing means fewer price disputes
Reduce in check-out time caused by price checks
Improved Corporate Image
Customer confidence in price integrity
Projection of technology-savvy image
Better ensure store pricing compliance with company standard
Optimize promotional visibility by ensuring all products have the right price at the right time and place
Improved Price Management
Price at cashier is same as price at shelf
Allows company to practice dynamic pricing
Eg: Promotional price during Happy Hour
Different pricing at different time of day
Pricing is updated speedily and seamlessly
Eg:Pricing can be updated quickly in response to a competitor
Reduced Costs
Eliminate paper label costs
Significant labour cost savings due to
¨CReduction in time spent on price checks
¨CReduction in time spent labeling shelves
¨CReduction in price audit efforts
Reduction in fines/penalties associated with price discrepancies between shelf and cashier
Pricing is updated speedily and seamlessly
Eg: Pricing can be updated quickly in response to a competitor